Kajabi, established in 2010 by Kenny Rueter and Travis Rosser, is an all-in-one knowledge commerce platform designed for creators and entrepreneurs to build, market, and sell online courses, memberships, coaching, podcasts—and even branded mobile apps—without requiring technical expertise.
Common use cases include:
- Course creation and delivery for coaches, educators, and specialists
- Membership sites with recurring content, community interaction, and coaching
- Sales funnels, email marketing & landing pages for digital product promotion
- Hosting podcasts and monetising via subscriptions
Key Features & Benefits
Kajabi offers a robust suite of tools that make it a compelling platform for non-technical creators:
- Course & coaching tools: Drag-and-drop builder for lessons, quizzes, drip schedules, certificates, and coaching workflows
- Website & landing pages: No-code templates with custom domains, blog sections, and SEO support
- Marketing & sales automation: Built-in email editor, pipelines, coupons, affiliates, and Stripe/PayPal integrations
- Membership & community: Tiered subscriptions, member area control, forums, live webinars, and podcasts
- Analytics & payments: Real-time dashboards on revenue, conversion, student engagement, and seamless payment handling
- Support & resources: 24/7 live chat on higher plans, knowledge base, Kajabi University courses, plus personal 1:1 coaching options
Benefits:
- All-in-one platform eliminates the need for piecing together separate tools
- Branded, professional look with no coding required
- Intuitive interface and helpful onboarding make it accessible for novices
- Scalable solution suited for growing businesses and creators
Sectors & Example Clients
Kajabi is widely used by individuals and small-to-medium businesses, especially in the knowledge economy. It’s particularly popular with:
- Coaches & consultants: Frequently cited as the “main go-to platform for coaches” with strong integrated tools
- Course creators: Examples include Dr John Schinnerer (15,000+ learners), BossBabe’s multi-million-dollar entrepreneurship programme, and Taking Cara Babies podcast + courses
- Hobbyists & influencers: Platforms like Prana + Patchouli (yoga & meditation) and Functional Lawyer use Kajabi to host content and memberships
While Kajabi is less often employed by large enterprises, it serves a strong niche among creators building monetised digital products.
Company History & Headquarters
- Founded: 2010 by Kenny Rueter and Travis Rosser, Fluttering together solutions for digital entrepreneurs
- Headquarters: Newport Beach, California, USA
- Growth milestones:
- 2021: Raised US $550 million, attaining unicorn status with > $2 billion valuation
- 2022: Ahad Khan becomes CEO, former TikTok exec Sean Kim joins as President
- As of 2022: Around 200 employees and more than 51,000 active creators earning $9 billion through the platform
Industry Awards & Recognition
Kajabi has been widely praised within the creator economy:
- Recognised for consistent innovation—release of podcast hosting, branded mobile apps, and coaching tools
- Named to Inc 5000’s fastest-growing private companies list for 7 consecutive years
- Valued at over US $2 billion, reflecting strong investor and market confidence
Overall Sentiment from Customer Reviews
Kajabi earns a generally positive reception, especially among course creators and coaches, but some challenges are frequently noted.
Positive Feedback:
- Usability & design:
“Super simple to use dashboard … beautiful site templates”
- All-in-one convenience: Users appreciate managing courses, marketing, community, and payments in a single platform
- Support & training:
“Excellent customer service… 1 on 1 coaching… Kajabi University”
- Creator success stories:
“My friend sells a Shopify course… makes $10k/month”
Criticisms:
- Cost: Most users consider pricing high—starting around $149/month—especially for small or new businesses
- Customisation constraints: Checkout pages and design flexibility are limited compared with advanced website builders
- Performance & features: Some report slow UI, buggy media picker, limited media library, and lack of page-restore without top-tier plan
- Email deliverability issues: Marketers warn of decline in open/click rates and insufficient email tool sophistication