Looop is a resource-centred learning and performance support platform designed to streamline modern workplace learning. It enables organisations to create, distribute and track training campaigns and resources—at scale and on-demand—delivering learning when and where it’s needed. Common use cases include:
- Just-in-time performance support via searchable knowledge snippets
- Automated training campaigns, combining modules, microlearning and reminders
- Onboarding workflows, internal comms and product enablement
- Continuous learning, updating staff on policy or product changes in bite-sized formats
Key Features & Benefits
| Feature | Benefit |
| Resource-first structure | Delivers specific micro-content instead of traditional courses—faster, bite-sized consumption |
| Custom branding & domains | Enables personalised, on-brand learning environments |
| Campaign automation | Sends resources via email, Slack, SMS, and more—auto-reminders and scheduled roll-outs |
| Instant analytics & feedback | Real-time tracking of engagement, completion, and learner reactions |
| Rapid onboarding & implementation | Setup takes minutes; platform is user-friendly on desktop and mobile |
| Seamless integrations | Connects with HRIS, chat tools, LMS and content providers (SCORM/xAPI, LinkedIn Learning etc.) |
| Responsive support & client focus | Highly rated, personal support and regular feature roadmaps |
Benefits include improved learning relevance and retention, reduced reliance on long-form courses, and enhanced scalability and brand consistency across training programmes.
Sectors & Example Clients
Trusted by global brands across diverse industries:
- Retail & ecommerce: ASOS employs Looop for onboarding and continuous upskilling
- Media & Broadcasting: Discovery Channel uses it for consistent staff training globally
- Hospitality: Radisson Edwardian implements product service training for frontline employees
- Financial services & technology: Sky, Monzo adopt platform for compliance and digital enablement
- Insurance & compliance-driven sectors: Toro, Sanoma leverage it for policy refreshers and mandatory training
Reviews reported across organisations of sizes 50–10,000+ employees, spanning retail, hospitality, insurance, construction, tech and more.
Company History & Headquarters
- Launched: April 2014 by team in Melbourne, Australia (25–30 employees at the time) with expansion into UK and US markets.
- Local presence: Active in UK, US, Spain and Australia, with global customer support.
- Development approach: Agile, customer-focused roadmap—features often emerged directly from user feedback.
Industry Awards & Recognition
- Rising Star and Great User Experience awards from FinancesOnline
- Ranked among Top 100 LMS products
- Repeatedly praised by independent review platforms: Software Advice, Capterra, GetApp consistently rate Looop at 4.9/5
Customer Review Sentiment
| Source | Rating | Summary |
| Software Advice | 4.9/5 (105 reviews) | Highly rated for ease of use, customer support, value, functionality |
| GetApp | 4.9/5 (105 reviews) | Users commend rapid onboarding, intuitive interface, customer success |
| Capterra | 5.0/5 (numerous reviews) | Praised for campaign features, continuous learning, supportive team |
Highlighted strengths:
- User-friendly and fast to adopt: minimal technical barrier, intuitive UX
- Effective campaign and automation tools: personalised reminders and content delivery
- Exceptional support: enthusiastic, responsive, partnership-oriented
- Robust analytics and resource usage tracking
Minor limitations:
- Customisation options currently limited
- Bulk uploads and CSV imports occasionally error-prone
- Rich media tracking (e.g. confirming video was watched) still in development