Thinkific is a cloud-based learning commerce platform that enables individuals and organisations to create, market, sell, and deliver online courses, memberships, coaching programmes, and digital products. Serving as an all-in-one solution, it caters to:
- Course creators (coaches, educators, entrepreneurs) building personal brands
- Businesses offering customer and partner education (e.g. onboarding, certifications)
- Educational institutions and agencies monetising content
- Coaches and consultants running webinars and digital communities
With over 35,000 customers, Thinkific delivers a simple yet scalable platform for both individual creators and enterprises.
Key Features & Benefits
| Feature | Description | Benefit |
| Drag-and-drop course & site builder | Create courses, websites, landing pages without code | Quick to launch, even for non-technical users |
| Multiformat content support | Video, quizzes, PDFs, SCORM imports, webinars, downloads | Flexible, engaging learning experiences |
| Communities & memberships | Build cohorts, discussion groups, paid subscriptions | Boost learner engagement and recurring revenue |
| E commerce tools | Coupons, pricing options, upsells, EU tax automation | Maximises monetisation opportunities |
| Advanced analytics & segmentation | Track learner progress, sales performance, segment audiences | Data-driven improvements, tailored communications |
| Integrations & API support | Works with Zapier, Mailchimp, Shopify, Stripe, Salesforce (Plus) | Fits into broader tech stack |
| Mobile-friendly experience | Learner app; responsive design for courses and downloads | Convenient access on the move |
| Enterprise-graded security | SSL, 99.9% uptime, scalable Plus tier with sandbox & monitoring | Reliable for professional use |
Benefits: Thinkific combines ease of use with full ownership of branding, content, learner experience and data—enabling creators and businesses to scale efficiently.
Sectors & Client Examples
Thinkific is used by a wide array of creators and organisations:
- Technology / SaaS: Shopify, Hootsuite, Slack use Thinkific Plus for product training, customer onboarding and certification programmes.
- Professional services & coaching: Digital agencies, consultants, freelance coaches combine courses, webinars and membership offerings.
- Creative & lifestyle: Hobbyists and experts selling tutorials in design, photography, music and crafts.
- Education & training organisations: Entities like Dental Intel offering free and live sessions to users.
- Community-focused platforms: Entities like Schudio and Academity manage large learner communities via Thinkific Plus case studies.
Company History & Headquarters
- Founded in 2011 in Vancouver, Canada, by experts in online education.
- Headquarters remain in Vancouver with remote teams worldwide, supporting global learners and creators.
- Over a decade, Thinkific has grown organically and through invested enhancements—most notably the launch of Thinkific Plus, targeting enterprise-level customer education.
Industry Awards & Recognition
- Named a 2025 Top Rated Award Winner by TrustRadius for high user satisfaction.
- Frequently featured by Capterra in the Top Shortlist for Training Software, especially praised for value and ease of use (rating: 4.4/5 overall; 4.3/5 ease-of-use).
- Recognised by Tech and SaaS review sites for its secure infrastructure (SAST/SCA via Semgrep).
Overall Sentiment from Customer Reviews
Strengths
- Ease of use: Drag-and-drop builders and templates allow course creation without technical expertise.
- Comprehensive features: Supports courses, communities, memberships, downloads, and coaching—all in one platform.
- Brand control: Custom domains and themes help maintain consistent brand identity.
- Value for money: Capterra value rating of 4.2/5; users appreciate balance of cost and functionality.
- Scalability: Enterprise tier (Plus) supports multi-site environments, audience segmentation, certification and dedicated support.
Common Criticisms
- Marketing automation: Built-in email tools and templates are seen as limited; many users rely on external platforms.
- Design customisation: Template options are constrained unless users employ custom code.
- Technical support: Some users note delays or insufficient hands-on help