etu

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ETU is an immersive Learning Simulation Platform designed to foster mastery of essential skills through realistic, scenario-based simulations. Originating from PhD research at Trinity College Dublin, the platform enables learners to improve practical capabilities—such as leadership, sales, compliance and customer service—by engaging actively and receiving data-driven feedback.

etu

Common use cases include:

  • Soft skills development: leadership, communication, sales
  • Compliance and risk scenario training
  • Customer service excellence and negotiation
  • Behavioural onboarding and ethics training
  • DE&I (diversity, equity & inclusion) and digital transformation skill-building

 

Key Features & Benefits

ETU comprises three integrated modules:

  1. Simulation Builder
    • Cloud-based, no-code authoring with AI/NLP to speed up development
    • Skills measurement framework with clear data capture
    • Collaborative authoring and stakeholder review tools
  2. Immersive Simulator
    • Interactive, first-person scenarios delivered in browser
    • Adaptive personalisation: assessment, development, practice modes
    • Individual feedback, AI coaching, safe rehearsal environment
  3. Skills Insights
    • Automatic skills gap detection from simulation data
    • Real-time, objective analytics tied to workforce performance goals
    • Powerful dashboards to inform business decisions

Benefits of ETU:

  • Achieves 20–50% measurable improvement in targeted skills
  • Rapid scalability: 15× faster than classroom training, up to 60% reduction in seat time, and 50% faster simulation build times
  • Plug and play integration with existing LMS/LXP (e.g. Degreed)

 

Sectors & Example Clients

ETU is used globally by enterprises across large-scale sectors:

  • Corporate & Professional Services:
    • Fortune 100 companies (unnamed major global organisations) reported as ETU clients
  • Compliance & Risk:
    • Financial services and public sector organisations using simulations to meet compliance and ethics training needs
  • Sales & Customer Experience:
    • B2B operators leveraging sales and service simulations for onboarding and performance improvement
  • Leadership & Development:
    • Global firms adopting immersive modules for leadership, DE&I, and digital transformation training
  • Onboarding:
    • Large-scale rollouts used for new-hire training across multiple industries, notably in major corporations

 

Company History & Headquarters

  • Founded: In the early 2010s (circa 2010) from Trinity College Dublin research
  • Headquarters:
    5th Floor, The Tower
    Trinity Technology & Enterprise Campus
    Pearse Street, Dublin D02 K1W7, Ireland
  • Team: Approximately 140 employees, privately owned with multiple funding rounds totalling approximately US $52.7 million

 

Industry Awards & Recognition

    • Gold Awards in 2023 from:
      • Chief Learning Officer
      • Training Industry
      • Brandon Hall Group
    • Positioned as a leader in immersive, evidence-based digital learning and behavioural simulation

 

Overall Sentiment from Customer Reviews

Although ETU’s authoring tool (Simulation Builder) has limited independent reviews, the platform is consistently praised for:

  • Authoring speed and quality: Verified no-code workflows and AI-enhanced scripting tools
  • Learner engagement & skill gains: High satisfaction (81 NPS score reported), strong behaviour improvements
  • Robust insights and analytics: Users—and integrated partners like Degreed—highlight the value of skills data
  • Inclusive and accessible simulations: Use of features like adaptive branching and closed captions enhance learning outcomes.

No significant drawbacks are widely cited, though the platform is specialised: depending on an organisation’s digital maturity, integration and change management may require planning.

Address:
100 Summer Street, Suite 1600
Boston
MA 02110

Tel: +1-800-248-6142
www.etu.co

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